Friday, 3 October 2014

Product Choice

As part of my brief, I must come up with the concept for a commercial product.

I can choose any product, as long as I think it would be a good choice to go with the brief.

The brief has listed a few options that I can go with, if I want to.
  • Apparel
  • Home Wear
  • Ceramics
  • Greetings Cards
  • Stationary
  • Toy
List from the brief
Since my album is by the artist Kate Bush, I have decided to look and see if any of her existing merchandise fits into one of the categorieslisted on the brief.

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Apparel:


Kate does sell apparel, such as T-shirts, which is a popular choice in music merchandise.
This can be found on her online shop, and this is how I know that her products are officially licensed. They often contain designs from her albums, as well as her 'fish people' logo, which is a reference to her latest album also.
http://www.katebush.com/shop/Clothing < image reference at this link.




Home Wear:

I haven't managed to come across any Kate Bush home wear, but I am on the lookout for any products that fit this category


Ceramics:

Although there are no ceramic merchandise on her online store, I have found quite a number of third party stores selling unlicensed mugs with her brand on them. Here are a few of the ones that I found.

http://i.ebayimg.com/00/s/NTU0WDYxOQ==/z/X0UAAMXQBlJSAnLq/$T2eC16R,!w0E9szNYheoBS!nLpyNUQ~~60_35.JPG < image reference at this link.


http://i.ebayimg.com/00/s/Mzc1WDUwMg==/z/~ogAAMXQC-tTDfxG/$_35.JPG < image reference at this link.
http://thumbs1.ebaystatic.com/d/l225/m/mlkF_w7U50lbFcFfShYWghw.jpg < image reference at this link.
A lot of these ceramics can be found on sites such as ebay, and amazon.


Greetings Cards:

On her online store Kate sells greetings cards, notably seasonal themed ones that also promote her latest album '50 Words For Snow'.
This is a very interesting idea, and one that makes great commercial sense, as the product achieves two things, with the sale of a single item.


http://www.katebush.com/shop/collectables/50-words-snow-christmas-cards < image reference at this link.


Stationary:

I found no official Kate Bush Stationary. This is unsurprising as I didn't expect to find this on her online store, due to her target market, where the majority can be considered mature.


Toy:

I found no official Kate Bush toys. This is unsurprising as like stationary above, I didn't expect to find this for sale on her online store.



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In conclusion, her most common official products include both apparel, and greetings cards.
I won't count third party products, as it is most likely unauthorised.

Instead of choosing a product from the brief, I have decided to venture outward, to come up with a more unique product idea.

I wanted to look at the market of limited edition prints, and looking at this market got me thinking about perhaps creating a limited edition print, in the form of a theoretical event ticket, to one of her venues.










Thomas.

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